In Your Face!

Ask most successful people in showbusiness how they got to where they are, and you'll find that most of the answers will have some pretty similar themes. You'll hear things like "I could never see myself doing anything except playing the piano."; or "I want to act more than I want to breathe."; or "The only time I'm happy is when I'm on stage."; or "I knew since I was 5 years old that one day I was going to sing at Carnegie Hall.".

People who succeed in showbusiness have to want it more than say, the guy vying for Carpet Salesman Of The Year at the "Rug Shack" in Teaneck, NJ. They also have to be willing to starve for it, and to work really really hard for a very long time till it "happens". A few talk about being "discovered", like they're waiting for Magellan to come around. Those aren't the ones who make it.
Lana Turner is/was the exception to that rule. She got discovered in a soda shop, but that was "dumb luck". Don't count on luck.

So, how do you make it happen? Do you just keep perfecting your craft, working every little hole-in-the-wall club that'll have you? Do you write a blog, or screenplays for college films in the hopes that someone will find your work? Absolutely, yes! You take the work, and you "work" it. Get experience, perfect your craft. My friends who are comedians work their hometown clubs every night they're in town. The ones who are in New York, Boston and L.A. work six clubs a night sometimes.

NO doubt about it, you have to perform as many times as possible, in front of many many MANY audiences. You have to make mistakes, and you must consistently get better at what you do. What then?

Well, you have to get the word out. You have to be the best self-promoter you can be. No one will believe in you more than you do (at least until you get famous). Exploit every resource available that can help you spread your message. It's easy to do, and it's FREE!

The job of "talent scout" in the world of arts and entertainment has changed dramatically since twenty five years ago. A wise talent scout isn't just going from club to club, or open mike nights to find the next great talent; they're out here on the web, looking for every possible "place" in which the "next big thing"could be performing "on demand".

The web has SO many free means of advertising, promotion, publicity, that getting your name out there is easy. You've just got a lot of competition. So, assuming you can do something to merit the attention of a prospective fan or purchaser of your services; assuming you have to have "the goods" to be able to keep their attention longer than a few seconds, you've got a shot. Maybe your video will go viral, and will get you some attention. Maybe someone will forward something you've written to..."the right person", and things will start to happen. But you have to get "out there".

Most people have shorter attention spans today than they did twenty years ago. The number of messages that come our way every ten seconds is..mind-boggling. So your stuff better be a real attention-grabber, and an attention keeper.

Remember Lonely Girl 15? She was an actress who was hired to play the part of a, well, a lonely girl. She did this on YouTube. To date, her first video blog installment/webisode has had 1.83 MILLION views. It cost practically nothing to do what she did. The second episode had over 2.5 million views. Her least popular episode had a 150,000 views.

The series has had spinoffs for both the web and (European) broadcast television. See? Someone in their basement with captivating content, the desire to succeed, and the "grass roots" cleverness to market it well has a good shot. Lonely Girl 15's still makin' a dollar off what started out as a $500 a week lark.

In the age of YouTube, Facebook, and ...just the plain' ol' web, the means to reach out and GRAB your audience are are easily accessible, and are FREE-FREE-FREE!!!!!!!!! So how come you're not famous yet? It's about usin' the tools.

The self-righteous purists of the arts and entertainment worlds don't get it. About fifty years ago, Truman Capote said of Jack Kerouac's On The Road, "That's not writing, that's just typing.". Truman wasn't speaking out of professional envy, of course. Truman was already successful as an author when he'd made that remark.

There are many people out there whose "typing", gets published, and many others whose writing, is being seen 0nly by their parents, and the 75 followers of their respective blogs. Why, oh WHY is this injustice allowed to continue? Because the "typing" sometimes speaks louder than the "writing", and because most people don't know the difference between art and hackery.

People will judge what's in front of them. If you ask most people to choose between A and B, they won't think about C. "Coke or Pepsi?"..."Vanilla or Chocolate?". ..You might occassionally get someone who'll ask for "bottled water", or "butterscotch", or who might even pass on dessert, but most will pick one of the things you offer, because they assume that's all there is. If people will judge what's in front of them, get in FRONT OF THEM! Easier said than done? Yup. Nonetheless, it must become an important part of your daily activity.

Don't believe me? Coca Cola's the most popular soft drink in the world! They spent $2.6 billion in advertising in 2006. And they're already #1. You can be sure that one of the reasons they stay at the top is because their message is constantly out there; they buy the best possible message they can afford, and they can afford a LOT.

Another example in popular culture: Reality TV sucks! But a pretty large percentage of the world watches TV. The networks realized they could spend less on production by letting go of trivial luxuries like actors and writers, while increasing (or even just keeping the current) advertising rates. The broadcast networks were right: people will watch garbage on TV if that's all there is to watch on TV. But before the networks put something on, they hype the hell out of it. They spend tens-of-millions of dollars in advertising trying to convince you that watching people lose weight, or rebuild a house, or lose weight by rebuilding a house is better than some..."scripted" drama or comedy. They're just selling dreck. Collectively, they're offering you Dreck A or Dreck B. Either way, they win, and they continue to keep this junk ON the air because most Americans are buying their hype.

Cable TV subscriptions are up. There's never been a time at which premium content is more worth paying for than during a bad economy during which "Reality TV" is...a reality.

So, if you're a comedian, how do you get out in front of the world? You work every club, you play for every audience, and in your off-time, you update your website very often, you get a blog, you trade links with people, you tell every club at which you work that you'll link to them if they link to you. If you manage to get up in the morning, you issue a news release. Of course, you can't just write a news release and expect people to publish it. You have to work smart. This book will tell you lots about how to do it, even if you have no money.

So get good, then get great, but ALWAYS get your message in front of people OTHER than those for whom you performed that night. Use your creativity, ask your friends for help, ask me for help if you'd like.

Go get `em!

Entertainment vs. art in a bad economy

I've always found some comfort (and opportunism) in the fact that no matter what crisis or problem the world (or some segment of it) is facing, someone's makin' a buck off it. Warren Buffet just invested $5 billion in Goldman Sachs—one of the two investment banks that got through this financial crisis relatively unscathed (is that an oxymoron?). When asked about it, he said "Be fearful when others are greedy, and be greedy when others are fearful." . He's wealthy, he does good things with his money, he's smart, and he's doing good for an investment bank. Why shouldn't he be rewarded?

Richard Nixon went to China when he was President. He brought back a piece of wisdom from there. He told folks that the Chinese symbol for crisis is one character that means "danger", and another character that means "opportunity". That's some pretty smart stuff. (I just saw another article that clarifies the "Crisis=Danger+Opportunity" thing. Nixon's "common wisdom" isn't 100% accurate.)

Who in showbusiness profited from 9/11? Filmmakers, comedians, musicians...We really needed to be cheered up. We escaped into things we found comforting, because the world was just too scary or too horrible for some of us.

How could we dare to laugh during a tragedy? We have to. We aren't laughing at the tragedy, we're laughing in spite of it. That's tough to figure out sometimes.

Comedians understand the concept of "too soon", and can even joke about that. The other night, Bill Maher (on his show "Real Time with Bill Maher", in the "Exit Strategy" segment) was talking about how India would be a good place to live if you want to stay thin. Behind him, as he talked about staying thing, was a picture of Gandhi. He didn't get a laugh. He asked "What? Too soon?".

One couldn't joke right away after 9/11—especially about the tragedy. Many comedians recount that it was Gilbert Gottfried at a Comedy Central Roast telling his version of the old joke "The Aristocrats" that gave comedians permission to laugh again. That was about 3 weeks after September 11, 2001.

Are entertainers being opportunistic? Absolutely not. The business world profits off the entertainers and artists, while the purveyors of entertainment product/services get paid the same whether times are good or bad. Comedians will always bare their souls the same way, whether during good times or bad.

Lots of charities took in money around 9/11. Politicians experienced boom times! (No kidding!) Some are still clinging to 9/11 to rationalize all kinds of disgusting behavior..but that's another story for another blog.

So what does this have to do with the arts and entertainment? It occurs to me that, during bad economic times we need escapism. Movies do well, despite many people cutting back on "unneccesary expenses"; comedy clubs often experience boom times because of bad times.

"Art" doesn't always make out as well as entertainment does.

Most musicians, comedians, actors and others who pursue their entertainment-industry related craft look on what they do as their art. Newsflash for the more serious among you: The sad truth is that most people who pay to see you /hear you don't care that it's your art. They want to take their minds off their problems, and they think you can help. They're not paying for art—especially not during tough times. Most people associate art with museums and auctions, neither of which are critical (for most people) during tough times.

Many artists—especially those who take themselves far too seriously—are offended by the idea that people will equate what they (artists) do with other, lesser forms of entertainment. Will I go see the circus, or will I go to a comedy club? They may even take it one step further. Well, both have people who'll make me laugh...The circus ticket is $40, and the comedy club is $20 + two drinks..and the comedy club is closer. Is it an insult to the comedian that someone's considering the circus as an alternative? I don't think so. I'm as big a fan of comedy as anyone I know, and I still see comedy as a form of entertainment for the masses.

Comedians perform a holy function in the world. They make us forget our problems, but that's not the holy part.

That comedians help us by baring their souls on the stage is not relevant to most of their audience. Jon Stewart's doing well. God bless him. He's a funny man, he's worked very hard for a very long time to get where he is. And he still works hard. On "The Daily Show" he doesn't usually bare his soul. No matter who is elected (or awarded the office of ) President of the United States, comedians will have plenty to joke about. With McCain, there'll be jokes about, teeth-whistling, anger management problems, a waddling walk, and just a general fuddy-duddiness. Needless to say comedians will have more material about Sarah Palin than they did about Dan Quayle. Damn! Who ever thought we'd have a president with more comedy-potential than Dan Quayle? The comedy bar's being raised pretty high now. If Sarah Palin gets into the Veep-spot, most comedians will be depressed for a short while, and then...the comedy will come flowing forth.

If Obama's elected, wow...It'll be a whole new thing. There will be race jokes, and that will upset some people. There'll be jokes about him being a "stiff". Joe Biden's not as old as McCain, but he's no spring chicken either.

Okay..I digress. If you play music, perform comedy, act, do magic, juggle, whatever...You'll do better in a bad economy if you go into showbusiness, and realize people will need you more in a bad economy. Don't be a sourpuss about most people using you for escapism. You have a job, and that's more than a lot of people can say in this economy. Be grateful, take the applause, and hope for that one great inspiration to create art that'll be remembered.